About LYS Partners
LYS Partners is a creative agency that strategically partners with clients around the world, offering a holistic approach to building, growing, and repositioning brands. Through a combination of creativity, in depth socio-cultural attitude assessment, and an extensive network of resources, LYS has created a foundation to accompany its clients in their growth and expansion.
Helene Ly
An innovative, and entrepreneurial forward-thinking creative strategist, who leverages her expertise in design and product development, with an acute sense for industry trends and consumer appetite, as well as global business acumen, to advise companies on achieving specific goals.
“Helene maintains brand integrity, history, and design philosophy when devising creative plans and business strategies for clients.”
With a passion for cultural diversity and awareness, combined with aptitude for uncovering innovative and marketable concepts, Helene calls upon her 18 years in fashion and exposure to American, European, and Asian markets, with such brands as Calvin Klein, Under Armour and JLo, to influence her creative talent and business decisions.
She designs comprehensive brand initiatives through strong consumer research, and her expert knowledge of global sourcing, trend analysis, distribution channels, concept design, and packaging. Helene maintains brand integrity, history, and design philosophy when devising creative plans and business strategies for clients.
